For Eli Barajas, roofing is more than a business—it’s a family trade built on hard work, opportunity, and generations of experience. His connection to the industry began with family members who pursued roofing professionally and built successful businesses of their own. Eli was given the opportunity to learn the trade firsthand from his uncle, gaining practical knowledge and experience that helped shape the way he approaches roofing and customer service today.

​

Eli didn’t begin behind a desk. He started as a laborer and worked his way through different areas of the roofing business, eventually moving into sales and leadership. That experience gave him an understanding of roofing from both the jobsite and customer perspective. Today, as CEO of NE City Roofing, Eli carries forward the knowledge passed down through his family, representing more than 100 years of combined family experience in the trade. His focus is simple: professional workmanship, honest communication, and treating every property with the care and attention it deserves. Through NE City Roofing, Eli is continuing a family legacy of serving communities and helping property owners make informed decisions about protecting one of their most valuable investments—their home.